Amplitude

Product analytics platform for understanding user behavior and engagement

Product analytics platform for understanding user behavior and engagement

Screenshot of the Amplitude website illustrating product analytics solutions

What is Amplitude?

Amplitude is an analytics tool that provides game developers with in-depth insights into player behavior and engagement. It helps teams understand how users interact with their game, identify retention drivers, and make informed decisions to enhance gameplay and user experience.

What is Amplitude used for?

  • Behavioral Analytics: Track and analyze player actions to understand engagement and retention.

  • Funnel Analysis: Identify where players drop off in key processes like onboarding or in-app purchases.

  • User Segmentation: Segment players based on behavior, demographics, or spending to tailor experiences.

  • Cohort Analysis: Monitor how different groups of players engage over time.

  • Retention Reports: Measure how often players return to the game to assess long-term engagement.

  • A/B Testing: Test different game features or designs to determine what resonates with players.

  • Real-Time Analytics: Access up-to-date data to make timely decisions and adjustments.

  • Integration Capabilities: Connect with other tools and platforms for a comprehensive analytics setup.

By utilizing Amplitude, game developers can deepen their understanding of player behavior, leading to data-driven enhancements that boost player satisfaction and game success.

Is Amplitude free?

Amplitude provides flexible, scalable pricing options for businesses looking to leverage powerful analytics for growth:

  • Starter:

    • Free access for individuals and small teams

    • Includes essential analytics, unlimited data retention, and collaboration tools

  • Plus:

    • Starts at $49/month, based on Monthly Tracked Users (MTU)

    • Adds advanced features like behavioral cohorts, predictive analytics, and user segmentation

  • Growth:

    • Contact sales for pricing tailored to scaling businesses

    • Expands on the Plus plan with dedicated customer success support and custom analytics capabilities

  • Enterprise:

    • Contact sales for a custom quote designed for large-scale organizations

    • Offers the full suite of Amplitude’s advanced analytics, data governance, and security features

Each plan includes core functionalities such as feature flags, session replay, and CDP integrations, with options to customize as businesses grow. With a tiered model, Amplitude ensures that both startups and large enterprises can access the tools needed for data-driven decisions.

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Have an alternative to Amplitude? Submit it here and let others discover the tools you created.