Kochava is a mobile analytics and attribution platform that helps game developers measure the performance of their marketing campaigns and understand user behavior. It provides tools for tracking installs, in-app events, and optimizing user acquisition.
Attribution Tracking: Determine which marketing channels drive installs and engagement.
User Analytics: Analyze player behavior and lifecycle events.
Fraud Prevention: Protect against ad fraud with comprehensive detection tools.
Audience Segmentation: Create targeted campaigns based on user segments.
Real-Time Reporting: Access up-to-date data for timely decision-making.
Deep Linking: Enhance user experience with context-aware deep links.
Integration: Connect with numerous ad networks and partners.
Cross-Platform Support: Track users across mobile, web, and connected TV platforms.
By leveraging Kochava, game developers can optimize their marketing efforts, improve ROI, and better understand their player base.
Kochava provides a comprehensive suite for mobile gaming app analytics and attribution, offering flexible pricing options for various user needs. It supports a free tier for entry-level usage, allowing developers to access essential analytics and tracking tools without upfront costs. Paid plans are available with enhanced capabilities for advanced analytics, fraud prevention, and in-depth attribution, tailored to cater to both small studios and large enterprises aiming to maximize engagement, retention, and ROI. The free option provides a risk-free starting point, while premium offerings deliver scalable solutions for deeper insights and expanded data integration.
Share:
