AppsFlyer is a mobile attribution and marketing analytics tool that helps game developers measure and optimize their user acquisition campaigns. It provides insights into which marketing efforts are driving installs and in-app activities, enabling better allocation of marketing resources.
Attribution Analysis: Determine which campaigns and channels are most effective in acquiring users.
Marketing Analytics: Gain insights into user engagement and monetization metrics.
Fraud Protection: Utilize anti-fraud technology to safeguard against invalid traffic and clicks.
Deep Linking: Enhance user experience with personalized deep links to specific in-game content.
Audience Segmentation: Create targeted marketing campaigns based on user behavior and preferences.
Real-Time Data: Access up-to-the-minute analytics for timely decision-making.
Integration Support: Connect with numerous ad networks and analytics platforms for comprehensive tracking.
Retention Reports: Analyze user retention to improve long-term engagement strategies.
By leveraging AppsFlyer, game developers can optimize their marketing strategies, reduce acquisition costs, and enhance user retention by focusing on the most effective channels.
This platform offers tiered pricing plans, providing flexible solutions for different business needs in marketing and analytics:
Zero:
Free for life with access to core analytics, basic reporting, and essential integrations
Ideal for startups or smaller businesses wanting to explore data-driven marketing tools at no cost
Growth:
Starts at $495/month, with access to advanced reporting, customer segmentation, and fraud protection
Designed for growing businesses that require comprehensive marketing analytics and customer engagement features
Enterprise:
Custom pricing for large businesses with complex requirements (contact sales)
Includes full platform capabilities, including raw data access, advanced API integrations, and premium support
Each plan includes essential features like attribution, marketing analytics, and compliance tools, with progressively advanced options for customer experience management, ROI reporting, and fraud protection as you scale. With a freemium entry point and scalable upgrades, this platform empowers businesses to drive growth through data insights and customer engagement.
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